香港測量師學會

編號	:	2024097
項目名	:	How Demographic and Market Data is used to understand Dairy Farm Hong Kong store performance
學會持續專業發展編號	:	Formal Events
講師	:	Carl Maynard --------------------- Carl Maynard is an experienced retail analytics leader who has worked for several major retailers across Asia and Europe over the last 30 years, based in Hng Kong for the last 6 years. He has driven market entry and led the property expansion strategy for multiple retail formats in diverse markets. This has included sales and profit forecast modelling, rental analysis and detailed store clustering and performance reviews. Data and technology have developed significantly over this time, emphasis is placed on making complex and disparate data sets more accessible and insightful.
日期	:	2024-07-26
時間	:	7:00 pm - 8:30 pm
註冊截止日期	:	2024-07-24
有關組別之資格預審前研習小時	:	1.5
Divisional PQSL Hour(s)	:	1.5
地點	:	By Online Media – Zoom
部門	:	PFMD
主辦者	:	Property and Facility Management Committee
費用	:	HK$150 for members; HK$210 for non-members
名額	:	PFMD Members; First-come-first-served
語言	:	English
詳情	:	Hong Kong has a uniquely compact residential and retail market structure, with 97% of the population living on only 2% of the land area. Dairy farm has an expansive store network with almost 2,000 stores. We will demonstrate how granular data is used to help understand how our network of stores performs, where we trade well and where there are potential opportunities for immediate and longer-term growth. The session will be split into three modules. Location Planning – using cloud geographic information systems to visualise and combine external and internal datasets. This can be used across our organisation to inform and explain how our stores work, how store types can be clustered and how the granular Hong Kong Census data can be used for practical property strategy planning. Lease management – how we link store performance trends with short property lease terms to make informed renewal decisions in a timely manner. Performance management – how we can extract and report key internal and external information including delivery data, loyalty data, customer data and store performance and trends to support our individual store and network understanding and business strategy planning We will use live cloud-based link for all three modules that the audience will be able to access after the session. We will share how complex data can be simplified and used across all levels of an organisation. This will include dynamic, interactive reporting, flexible data management and moving responsibility away from developers and into the hands of users and decision makers.
備註	:	The event will be conducted online via ZOOM. Upon successful payment of the registration fee, the ZOOM link for joining the CPD event will be available in the CPD/PQSL profile under the "Member Area" of the HKIS website. On-line registration is not applicable for non-HKIS members. To register, please complete the CPD registration form and return with payment to the HKIS Secretariat. Please install the Zoom Application in advance at https://www.zoom.us/download. For Mobile phones, iPads & Android, install the ZOOM Cloud Meetings app from App Store or Play Store. For PC and Mac, download and install the Zoom Client for Meetings.
付款	:	HKD 150
Face-to-Face/Zoom	:	By Zoom

HKIS members only

1.	The registration fee is non-refundable and non-transferrable.
2.	A registration number will be generated for each application. The registration number is unique and non-transferrable. Members cannot proceed to payment if they do not apply the CPD event and obtain the registration number through the HKIS website.
3.	Payment can be made by cheque or by Credit Card (Shanghai Commercial Bank Ltd. / American Express). Cheques should be made payable to “SURVEYORS SERVICES LTD.”. A separate cheque or Credit Card payment instruction form is required for each event/ application. You should write down the registration number and HKIS membership number at the back of your cheque. The HKIS Secretariat will update the payment status and your application will be confirm when HKIS Secretariat receive your payment.
4.	Payment by PayPal is also acceptable. Please register in our web site before the closing date for each event. Please be reminded that if you cannot settle the payment within 7 days from the date the HKIS Secretariat accepted your registration, your registration number will be invalid and your application will be rejected. Your name will not be included in the registration list and you cannot attend the concerned CPD event. (Not applicable for site visit / social event / joint event with other organisation)
5.	An official receipt which must be presented at the event, will be available for downloading from the "CPD Profile" under Members Corners when payment is received.
6.	Incomplete or wrongly completed registration will not be processed.
7.	In the event a Typhoon Signal No. 8 or above or Black Rainstorm Warning is hoisted, the event will be postponed and a new arrangement will be announced. Should the aforesaid warnings be lowered 4 hours before the event, the event will proceed as normal.
8.	If you have not received any reply from HKIS Secretariat within 7 days of the event, you may call the Secretariat at 2526 3679 to check the progress of your registration.
9.	The HKIS reserves the right of final decision and interpretation in the case of any disputes.

1.	I confirm that I fully understand and accept the risk of joining the above visit. Under no circumstances shall The Hong Kong Institute of Surveyors ("HKIS"), their staff or agents be held liable for the consequence of any accidents whether or not they are caused by the negligence of the HKIS, their staff and/or agents.
2.	Members participating in the above visit shall be in good health condition.
3.	While the HKIS has arranged Group Personal Accident insurance for members joining the above visit, members who have been accepted for joining the above visit can consider procuring an appropriate insurance policy to cover their own risks before attending the event.
4.	Claims related to COVID-19 and/or pandemics are excluded under the insurance policy procured by the HKIS.